Alexander Associates

ABOUT THE CLIENT

Alexander Associates Leadership Solutions is a premium leadership consultancy and coaching company based in Malaysia. They provide internationally certified training courses in management and coaching skills for leaders.

Industry: Business Services (B2B)

“Alexander Associates has a network of Associates who deliver training courses across Malaysia and throughout the region. The company has a unique and innovative approach to British-certified leadership development, providing intensive training workshops combined with work-based skills practice where the LEDA Coaching App provides the platform to engage staff and enhance performance across the key metrics that matter to our clients. ”

CLIENT NEEDS

Alexander Associates called upon Synapsys Digital’s services in May 2021 to assist them in generating quality leads. The company needed to find new ways to reach potential clients because of the restrictions due to the pandemic. Our strategy included using the different channels to boost their visibility to targeted audiences:

Paid ads on Facebook & LinkedIn

Ads on Google (GN-SEM)

OUR ROLE

Our main goal was to generate brand exposure & traffic mainly through paid campaigns. To achieve that goal, we used the following strategy content-wise:

To achieve that goal, we used the following strategy content-wise:

Facebook ads: video slideshow ads and visual ads formats
LinkedIn Ads: visual ads focused on Talent Management service & Digital Leadership service
Google Ads – Search Engine Marketing (SEM): 5 ad groups created. 1 focused on branded keywords (Alexander Associates brand name), and 4 focused on general & services (360 Review, Executive Coaching, Digital Leadership, Generic).

Learn more about our Paid Advertising services

GALLERY

Alexander Associates Facebook ad - Synapsys Digital Sdn Bhd

Alexander Associates Google ad - Synapsys Digital Sdn Bhd

ACHIEVED KPIS

Facebook ads (all formats)

Budget part: 69%
Impressions: 183,029
Ad clicks: 2,824
CTR: 1.48%
Leads generated: 180
Conversion rate (CVR): 0.11%

LinkedIn ads

Budget part: 5%
Impressions: 12,165
Ad clicks: 39
CTR: 0.32%
Leads generated: 5
Conversion rate (CVR): 16.67%

Google ads - SEM (all ad groups)

Budget part: 26%
Impressions: 66,156
Ad clicks: 1,659
CTR: 2.65%
Leads generated: 22
Conversion rate (CVR): 1.13%

WHAT WORKED BEST FOR ALEXANDER ASSOCIATES

Engagement on the ads (CTR)

In terms of engagement on the ads (CTR), Google Ads SEM performed better than the other channels

Leads generated

In terms of volume of leads generated, Facebook performed better than the other channels

Follow-up

The client decided to renew these campaigns, focusing on Facebook ads & Google SEM. He also expanded the scope to include a revamp of the company website to optimize the transformation of incoming traffic into actual leads (conversions)

A FEW WORDS FROM OUR CLIENT

“The team at Synapsys Digital have provided by far the best client experience I have had in terms of their professionalism, their technical knowledge and, most importantly, their ability to deliver results in terms of sales. After just the first week of engaging them and the campaigns they created going live, their digital marketing had already generated a positive return on investment, and the quality leads have kept on coming. I highly recommend Synapsys Digital as an outstanding digital marketing company – I only wish I had found them sooner!”

Ashley Alexander Director, Alexander Associates