Cool Guys


Cool Guys helps businesses transport food & pharmaceuticals. Founded by logistics professionals, and present in Peninsular & East Malaysia, they provide cold supply chain solutions.

Industry: Transports / Supply chain

“Because our tech-driven trucks and warehouses are owned and operated by Cool Guys, we are able to deliver uninterrupted logistics down to the last mile. We are the cold chain hero our customers count on in the long run.”


Cool Guys called upon Synapsys Digital services in January 2022 to assist them in generating leads. The company needed to find a way to improve the lead volume and lead quality by using Google Search Ads and Facebook Ads platform.

Our strategy included using the different channels. We used:

1 network of Google Search Ads

2 networks of Facebook Ads to maximize results


Our main goal was to generate brand exposure & traffic mainly through paid campaigns. To achieve that goal, we used the following strategy content-wise:

Learn more about our Paid Advertising services


Google Search Ads (all ad groups)

  • Budget part: 50%
  • Impressions: 121,067
  • Ad clicks: 2,370
  • CTR: 1.96%
  • Leads generated: 272
  • Conversion rate (CVR): 12.53%

Facebook Ads (all formats)

  • Budget part: 50%
  • Impressions: 261,246
  • Ad clicks: 1,637
  • CTR: 0.87%
  • Leads generated: 68
  • Conversion rate (CVR): 0.58%

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