Fave is a leading fintech platform present in Southeast Asia. They provide a mobile payment app for consumers to pay & save (through rewards on cashback, savings, and rewards). They help offline businesses connect and retain customers.
“Fave is on a mission to maximize joy & value in every shopping experience and accelerate the offline world’s transition to the digital economy.”
Fave called upon Synapsys Digital services in January 2022 to assist them in improving new app downloads on Android devices. The company needed to find a way to improve app downloads by using Google GDN Ads and Facebook Ads platform.
The objective was to have a cost per action (CPA) below 10 MYR per app installation, and a click-through rate (CTR) at 1.8% minimum.
Our strategy included using the different channels. To maximize results, we used:
3 different networks of Google GDN Ads
1 network of Facebook Ads
Our main goal was to generate brand exposure & traffic through paid campaigns. To achieve that goal, we used the following strategy ad-wise:
Google GDN Ads – App installation: promoting the app in Google PlayStore (since the goal was to target Android users), target new audience & set the ads conversion objective as app installation.
Google GDN Ads – App purchase: promoting the app in Google PlayStore (since the goal was to target Android users), retargeting existing users & set the ads conversion objective as in-app purchase.
Facebook Ads: promoting the app using deeplinks to bring users directly to the app. The objective was set to traffic generation.