About the client

Industry: Beauty & Skincare Industry

Kitohana is a fresh skincare brand in Malaysia that owns a full range of eco-friendly and organic (paraben-free) skincare products such as O2 Bubbly Mask, Foaming Cleanser and others organic skin products in the market.

kitohana is an ingenious brand that shares benefits of nature and advancement of science to create conscience beauty while safeguarding nature.”


For expanding its own special product value in Malaysia, kitohana called upon Synapsys Digital services in Oct 2020. The challenges they faced, as newcomers on the market, made it so they needed the guidance of our experts:

High competition barrier in Skincare industry

The non-paid marketing efforts gave little room to optimize their own brand exposure & value to the right market

Low monthly website traffic size: 220 unique users


Our main goal was to generate brand exposure & online sales through Paid Ads Marketing. To achieve that goal, we decided to use Google Ads & Facebook Ads Manager as channels for kitohana’s ads. The targeted audience was all skin types & sensitive skin (Male & Female) without any age restriction.

The strategy defined was tripartite:

Learn more about our Google Advertising services


Kitohana YouTube ad - Synapsys Digital Sdn Bhd
Kitohana Facebook slider ad - Synapsys Digital Sdn Bhd
Kitohana Google ad - Synapsys Digital Sdn Bhd


Overall KPIs

Our strategy enabled kitohana to achieve the following KPIs for a campaign of 51 days:

  • Website Paid Unique Users: 13,800
  • Conversion rate (add to cart/checkout): 6%

To boost traffic

Google-Discovery as it was cost effective (Avg CPC 0.11 MYR) and drove the highest traffic & users.

Ad impressions: 1,490,095
Ad clicks: 19,942
Generated website traffic: 8,891 users (64%)

To boost sales

Google-Search Engine Marketing (exact brand keyword)

Facebook-Traffic (carousel card of kitohana’s set & slideshow Ad with promo code)

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