M Adora is a property developed and commercialized by the Mah Sing group, prominent property developer in Malaysia.
It’s a luxury condominium located 15 minutes from KLCC.
Industry: Property Development/Real Estate
“With M Adora, we seek to inspire and simplify everyday living. Because living well is that simple, as it should be.”
Mah Sing was looking to promote one of their properties: M Adora, in order to boost sales.
M Adora is one of the participating projects under Mah Sing’s Eazy to Own Campaign. This campaign offers an innovative home financing solution with Maybank Islamic (HouzKEY) enabling home buyers to own their ideal home today (easy entry, low monthly instalments).
The goal was to captivate audience the Klang Valley (KL & Selangor) with an interest in real estate for sale.
Therefore, they needed Synapsys Digital’s expertise to generate leads through the following tactic: set up and maintain targeted ads on Facebook & Google aiming at potential homebuyers throughout Malaysia.
Our main goal was to generate exposure & leads within the timeframe of the campaign: from April to June 2021 (3 months).
To achieve this, we did the following:
Social media advertising: we focused on Facebook/Instagram to run the campaign. In total, we created 2 ads campaigns (3 different ad sets) on Facebook with segmentation based on location and business interest. This involved account and ads setup, activation, weekly reporting and optimization.
Google advertising: we focused on Google (SEM & GDN) channels to run the campaign. In total, we created 10 ad groups on Google with segmentation based on location and business interest. This involved account and ads setup, activation, weekly reporting and optimization.
ACHIEVED KPIS (75 days)
Budget part: 26%
Ad clicks: 6,423
Leads generated: 48
Conversion rate (CVR): 0.01%
Google ads - SEM (keywords: branded, competitors, intent)
Budget part: 14%
Ad clicks: 7,979
Leads generated: 55
Conversion rate (CVR): 0.69%
Google ads - GDN
Budget part: 60%
Ad clicks: 29,150
Leads generated: 366
Conversion rate (CVR): 1.38%
WHAT WORKED BEST FOR M ADORA
Narrow localization targeting generated less leads. The visual that performed better was a slideshow video (in Setapak-Geo): CTR: 6.48%
Google - SEM
Branded & M Adora long tail keywords perform better
Google - GDN
Narrower targeting in terms of localization: KL & Selangor + Interest: Real Estate For Sale worked better
A FEW WORDS FROM OUR CLIENT
“Your services are very efficient and good. When you noticed an error in the system, you were able to take immediate action and fix it. We appreciated a lot all your hard work in GDN during the system setup for the first 2 weeks at the campaign start. In addition, you were able to make adjustments on retargeted marketing to push for more leads.”
PY Leong Pik Yun
Senior Executive, Marketing, Mah Sing