VSTECS is a leading distribution hub for Information & Communications Technology (“ICT”) products in Malaysia via its subsidiaries VSTECS Astar, VSTECS Pericomp, VSTECS Ku & VSTECS Kush.
Industry: High Tech, Distribution
“VSTECS Pericomp distributes computer peripherals and other hardware to its distribution network of over 500 Enterprise IT resellers and System Integrators throughout Malaysia. The Company provides services in the field of Networking & Enterprise IT System Design, Presales Support, and System Integration Proposal in support of its Enterprise IT resellers and System Integrators.
Today, VSTECS Pericomp is a leading value added distributor of Enterprise Systems and solutions serving the business and enterprise segments of the IT industry. ”
VSTECS Pericomp called upon Digital Plant services in January 2021 to assist them in their daily digital marketing activities, mainly in email marketing and microsite development & management. Our goals include:
Increase email marketing engagement
Ensure a clean and updated database
Create a one stop center for all marketing activities & promotions by VSTECS Pericomp
Our main goal was to generate brand exposure & traffic mainly through email campaigns. To achieve that goal, we segmented the database into Business Partners and End Users in order to adapt the content strategy depending on the target segment.
The strategy defined was tripartite:
Database clean-up: daily update of the database to ensure contacts are properly tagged (segments do not receive the same type of communications as content for Business Partners is sensitive)
Email automation campaigns: set up and execution of the emails, using MailChimp. This step also includes an in-depth reporting for the whole campaign scenario (set of emails)
Microsite creation & update: creation, launch & daily update of a microsite to ensure that it tallies to the email communications to the business partners